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Refrigerator future market tends to be more intelligent
With the continuous subdivision of the commercial freezer market, freezer vendors have to win the market in order to maintain the brand's core competitiveness and carry out personalized customized services to provide more professional and comprehensive commercial cold chain solutions. Under the background of informationization, freezers are not just places for storing food, but they can also become housekeepers and statisticians to help users count the required product information.
Freezer market segmentation products tend to be high-end
In order to respond to market changes and meet the special needs of different users, commercial refrigerator suppliers have launched targeted products for each type of product that needs to be frozen or refrigerated: frozen foods, cold foods, ice cream, beverages, milk, beer, and cakes. Supporting products, and continuous improvement in the details, to make the product more humane.
Recently, Haier introduced the first dairy antibacterial fresh-keeping commercial freezer. The series of products have antibacterial labels. The surface of the liner uses high-tech patented antibacterial materials. The antibacterial rates of Staphylococcus aureus and Escherichia coli are as high as 98.88% and 98.39%, respectively. This is its market segment, the latest release of a freezer product.
Earlier, Haier has pushed more products in the subdivided areas. Taking the key high-end hand-made ice cream and beer special cabinets of key products for the last year or two as an example, the former mainly focuses on temperature requirements and display effects. The target users point directly to handmade ice cream. Product manufacturers and distributors; the latter work hard to prevent ultraviolet light, prevent condensation, and other details, in order to avoid the sun exposure to beer resulting in taste and moisture soaked or even wipe off the beer paper mark.
Similarly, Aucma divides the refrigerators for different products that need to be frozen, and fully displays the advantages of category aggregation. Taking the ice-boat freezer as an example, according to the best energy-saving theory and system optimization principle design, effectively meet the requirements of freezing, and maintain the nutrient content of food is not destroyed, and more importantly, it can help the user to improve business efficiency. Fishballs enter the supermarket, and it is not easy to produce effects in many categories. Through the ice boat series, you can use any of the cube cabinets as a “shop-in-shop”, which has a very good display effect.
Freezer customization is a good style of service can not be forgotten
In the numerous innovations of commercial refrigerator manufacturers, personalized customization and complete solutions are the biggest highlights. Whether Haier, Hairong or Aucma, there are more and more customized products.
Haier antibacterial and fresh-keeping commercial freezer is a representative and customized product, which not only meets the diversified needs of dairy users, but also increases the number of chips for the dairy enterprises to grab the yogurt market; Haier and He Xue meet the end-users. The need to jointly develop a smile face cabinet product incorporates many user creative ideas. “One new product, ten million designers” is the personalization concept of Haier home freezer. At present, this idea has also penetrated into the commercial field and customized professional products for the changing needs of users.
Hai Rong does not show weakness in personalizing customized products. Today, Hairong's special-shaped freezer has been made into a series of products. While customizing products for customers, commercial refrigerator suppliers are also committed to providing promotion and improvement of a full range of solutions to achieve major changes from providing a single product to creating a complete upstream and downstream industrial chain.
The complete industrial chain refers to the entire process from raw materials, through processing, storage, transportation and terminal display sales, such as cake shops, providing a full range of product solutions from storage, proofing, processing and other back-office equipment to store display; As an example, the entire one-stop solution includes the pre- and post-sale solutions for the entire equipment. Haier also innovated to launch a "full life cycle" service model, starting from the three levels of product life cycle, service life cycle and user life cycle, and develop together with users.
From the improvement of the functionality of commercial refrigerators to the healthy development of industry through the freezer, from the customization of products to provide a full range of solutions, from the pursuit of product quality to meet the needs of the user's comprehensive, commercial refrigerator suppliers continuously upgrade their products. Nowadays, users prefer that commercial refrigerator products can deeply consider their commercial efficiency, added value of consumption, etc., and merchants also believe that commercial refrigerators should not only be used as tools for storing products, but have made attempts in intelligent management.
The future freezer is a super steward
Haier freezer intelligent system: Since 2012, it has been doing intelligent management. It has installed electronic chips on the freezer. Every visit to a freezer, staff records the time and number of visits, because each freezer has its own ID. It can realize the connection with the Internet management database, and can also automatically perform data detection and analysis, data upload and real-time query. The future idea is that freezer becomes a platform for big data collection and can provide some data on distribution management, such as perceiving customer traffic, counting which time period traffic is large, which product sells best, and users can arrange work priorities based on these data. .
Hai Rong's freezer intelligent management system: With this system, companies can manage all freezers through the management platform on the computer. In each smart freezer, a smart chip is built in. The salesman can complete inspection, punching, product reporting, and information feedback through the software preinstalled on the mobile phone. For example, the clerk can immediately report the remaining amount of goods in the freezer, and the user can purposely formulate the plan through the collected information.
Aucma has gradually explored its own simple and effective solutions in cooperation with users. They have also designed a variety of solutions for this purpose, including setting bar codes on the freezer, enhanced two-dimensional codes, RFID wireless radio and wireless devices. The internet.
Through real-time information transmission, management personnel can also grasp replenishment information, single-cabinet sales and other invoicing information, making the freezer assets further realize sales management functions for equipment, personnel, and terminals in addition to commodity display and sales, greatly improving operations. Management efficiency.