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God encourages them to go out of cold food machinery to produce off-season
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God encourages them to go out of cold food machinery to produce off-season

[Abstract]:
Whencoldicecreamissoldeveryyear,coldfoodmachinerymanufacturershaveenteredthelightestperiodofbusinessduringtheyear.Itisundeniablethatinrecentyears,coldfoodmachinerynationwidehasbecomesaturated,bottlene
  When cold ice cream is sold every year, cold food machinery manufacturers have entered the lightest period of business during the year. It is undeniable that in recent years, cold food machinery nationwide has become saturated, bottlenecks in the development of new pre-packaged products, the emergence of new consumer models, and the replacement of equipment have not reached the concentration period. Together with the overall decline in the overall domestic manufacturing industry, everyone's off-season is even more It looks sad. Although many companies have a consensus that these phenomena are temporary, China’s ice-cold food industry is coming out of the doldrums and there will be a new growth cycle for cold-food machinery. However, in the face of difficulties at the moment, every company has its own Do not dare to take it lightly.
 
  God recruits one: For each company's different needs, one-on-one equipment solutions.
 
  Compared with the large-scale production of large-scale cold-sweeping equipment for many years, the demand for cold-drinking equipment is now shifting towards individualization, miniaturization, and intensiveization. It is just like making cakes and cakes, but it is the same with different cakes, decorations, and sandwiches. What is presented to consumers is a totally different product. Company A found that this kind of customized product is a hot demand of many cold drink factories at present, but due to high cost and high technical requirements, after-sales service is very troublesome, and many machine manufacturers want to do it without strength. A company took advantage of the off-season, took advantage of years of rapid development and accumulation of financial resources and experience to carefully analyze various needs, find common ground, and conquer the technical difficulties to achieve one-on-one individual service, and at the same time increase the return of old customers, maintenance equipment , Development needs, so that the off-season is not light.
 
  God Trick II: International Trade Development Blue Ocean
 
Company B is also a well-known machine manufacturer in the industry. Although it has always cooperated with the second-tier cold-food companies, it has experienced customers with stability and quality of products. In view of the current market conditions, the company has long placed its focus on foreign markets and gradually opened up the international market through annual exhibitions and internet tools. Compared with domestic users, international buyers more respect international trade practices. Quality assurance, freight transportation, late payment, and after-sales services are all relatively standardized. At the same time, they focus on cost-effectiveness and greatly reduce the hidden cost of sales. In recent years, through the continuous expansion of international trade, B companies have also done well in the off-season.
 
 
  God strokes three: research and development of high-end ice cream equipment
 
Many experts pointed out that the trend of the Chinese cold-food cold-food market is that the pre-packaged cold-food market in large industries is declining, but the high-end commercial ice-cream market is booming. This trend will become more apparent as the urbanization process progresses and consumption habits change. Therefore, it can be predicted that China's future cold market high-end ice cream equipment raw materials will be popular. Compared with the first two companies, C companies are rising stars. Although they have a place in the domestic market, they are small in size and have a single product. They are struggling with the current market conditions. After fully researching and exploring the development trend of the industry and market changes, they began to use their existing technological design capabilities to develop and develop small ice cream machines and accessories for the high-end market. Through exploration, it has already achieved initial success. The general manager of C Enterprises believes that the days of cold food machinery production in the past few years are indeed difficult, but taking into account the numerous levels of demand in the Chinese market, various ice cream cold food machinery still have great room for development, especially in the next 2 to 5 years, large-scale The renewal period of production equipment will come one after another, and the demand for personalized machinery for new products will also increase. Machinery and equipment companies will have a lot to offer. Developing small high-end ice cream equipment is walking on two legs, and each development opportunity must be seized.
 
 
  Do you appreciate the above tricks? Are you cheering for their gods? What new progress will they make? Don't miss the opportunity to communicate directly with them - In the 19th China (Tianjin) Ice Cream Show in October, more than 150 companies in the N2 machinery exhibition area will bring new ideas for new products to the market. Perhaps their changes will also be amazing!