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2015 domestic ice cream market has great potential to advance into high-end market
The potential of the Chinese ice cream market is huge and it is gradually advancing like the high-end market. According to statistics, at present, the per capita annual consumption of ice cream in China is less than 5 kilograms, which is far from the annual per capita 40 kilograms in developed countries, and the development space is huge. In the past 10 years, the output of the Chinese ice cream market has increased by nearly 12 times. The annual sales volume of ice cream has reached nearly 3 million tons, which has exceeded the 36.8 billion mark. The income of the ice cream industry maintains a growth rate of over 20% every year. The ice cream market is experiencing a diversified competition. pattern.
Among the products sold in the market, high-end products have continued to rise, low-end products have gradually shrunk, and ice cream products have moved toward refinement with brand and quality as the main competition means. The reform of the domestic ice cream market from operating mode to production technology is bound to take place. Lead the future trend of consumption in the ice cream market.
Market demand for commercial ice cream machines grows faster but technology still needs to be improved
Under the influence of ice cream market demand, the ice cream machine also ushered in consumer climax. According to an appliance manufacturer, the company’s ice cream maker sales increased by more than 40% last year. Another domestic ice cream maker also pointed out that although sales of traditional home appliances have been sluggish this year, as the process of urbanization in China continues, there will be more and more demand for ice cream makers in the township market, even after urbanization. The demand for entrepreneurship also drives the industry.
However, the competitive state of competition has become the biggest obstacle to the development of the industry. According to reports, there are currently hundreds of small and large brands participating in the competition in the industry, but few companies truly provide quality products and services. At present, the domestic market price of commercial ice cream machines is generally between 5,000 yuan and 8,000 yuan, while the price of a single machine in foreign markets is usually around 100,000 yuan. Some small factories that do not have any technology or even factory buildings do not hesitate to sacrifice quality. Grab the market at a low price and bring a very bad influence on the development of the industry. The ice cream machine needs the coordination of the control system, the refrigeration system and the mechanical mixing system. Its technical content is higher than that of conventional household appliances such as air conditioners and refrigerators. Some products that do not have the same quality may be sold at low prices, but the cost of use will be very high, and the taste of the ice cream produced will be very different.
Another reality that China's ice cream machine market has to face is that the high-end ice cream machine market has long been controlled by foreign brands. Domestically, only by committing to the research and development of core technologies will they have the opportunity to compete with international giants.
Create a high-end ice cream market
Ice cream high price era has come